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Simon Cowell
Simon Phillip Cowell (born 7 October 1959) is an English television personality, businessman and record executive. He has judged on the British television talent competition series Pop Idol (2001–2003), The X Factor (2004–2010, 2014–present) and Britain's Got Talent (2007–present), and the American television talent competition series American Idol (2002–2010), The X Factor (2011–2013), and America's Got Talent (2016–present). Cowell is the principal, founder and chief executive of the British entertainment company Syco.
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ViacomCBS Teams With VideoAmp To Explore Alternative TV Ad Currency

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deadline.com

As the effort to improve TV advertising measurement intensifies, ViacomCBS has partnered with software and data firm VideoAmp in a deal to provide alternative currency for ad transactions.Media companies have lately been at odds with Nielsen, the dominant measurement firm.

The friction has increased since the company’s accreditation was pulled over the summer by the Media Rating Council, a watchdog group.

That move has set off new efforts across several companies on the buy and sell side to explore different means of handling TV ad transactions.In the ViacomCBS agreement, the company agreed to use VideoAmp’s “commingled” TV viewing data to guarantee linear media transactions against age and gender demographics.

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