Paramount+, the rebranded streaming service that went live last March, had its “most successful week ever” with more than 1 million new subscribers, according to ViacomCBS.The company has been in heavy promo mode for the service, especially with the industry fixated on streaming, but it has declined to break out its numbers from the rest of the overall portfolio.
ViacomCBS earlier this month reported total streaming subscribers of 47 million around the world, but that tally includes Showtime as well as niche services BET+ and Noggin.The press release alludes to a “new record for total signups since its rebrand” but does not provide that number.
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