AS the new I'm a Celeb campmates settle into their chilling castle home, they'll be hoping the cold, hard nights will soon give way to cold, hard cash.
Being crowned King or Queen of the Jungle can open up some serious money-spinning opportunities - with past winners landing TV shows, books deals and adverts.
As well as their handsome appearance fee - which can be anywhere between £30,000 and £500,000 - the winner can also expect to cash in on collaborations as high street brands clamour to get them on board.
Celebrity wealth expert Alex Clarke says: "This year the winner of I'm A Celeb can expect a whirlwind of prime-time exposure. "A win-win for old hands and newcomers alike.
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