Jem Aswad Senior Music EditorUniversal Music Group and Authentic Brands Group — a brand owner, marketing and entertainment company — have announced a strategic initiative to acquire and actively manage artist brands, including names and likenesses.With labels, a merchandise company and a film and television business, UMG is the world’s largest music company.
ABG’s portfolio includes celebrity brands such as Marilyn Monroe, Muhammad Ali, and Elvis Presley and creates brand experiences.
The two companies will work together “to expand the legacies and cultural impact of artists around the world,” according to the announcement.
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