Universal buys NFT manager for NFT band
completemusicupdate.comKingship – the metaverse boyband created by Universal Music’s Web3 label 10:22PM – now have a manager. Who – like the four members of the group – is an NFT.
Once you’ve stopped rolling your eyes I’ll get on and explain all this.It was first announced in November that 10:22PM was teaming up with NFT collector and entrepreneur Jimmy McNeils to create Kingship, a group made up of four characters created as part of the Bored Ape Yacht Club NFT project.Bored Ape is one of the most successful NFT ventures to date, with 10,000 individual characters – each connected to an NFT on the blockchain – originally sold, followed by 20,000 ‘mutant’ versions.
Kingship, on the off chance you care, is made up of three originals and one mutant.10:22PM’s plan is seemingly to create a virtual group that will have their own ongoing story, which will conveniently fit around the release of music and staging of virtual live performances.
And there will, of course, be plenty of new NFTs related to the band put on sale as part of the whole endeavour.A narrative requires characters, which is where this new Bored Ape NFT comes in.
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