Brian Steinberg Senior TV EditorMadison Avenue has for decades trotted out a dizzying array of marketing avatars to talk to consumers.
Mr. Whipple wanted to speak about squeezing Charmin. Ronald McDonald had a yen for discussing milkshakes or french fries. Now, advertisers are getting ready, instead, to listen.NBCUniversal’s new Peacock streaming service has since mid-August been running a new type of commercial that asks certain Comcast subscribers to speak up through technology in their remote controls to gain an offer.
A new one of these commercials – from Unilever and Target – launches Thursday, and requires viewers to use the phrase “Save With Suave” to get a $5 gift card from Target.
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