William Earl Executives from TikTok, TheSoul Publishing, Roku, Hulu, and NBCUniversal join Variety President and Chief Media Analyst of Variety Intelligence Platform Andrew Wallenstein in the Variety Streaming Room for an exploration into how platforms are developing and producing content that will connect with modern audiences on a large universal scale.
Victor Potrel, VP Platform Partnerships, TheSoul Publishing; Tedd Cittadine, Head of Content Partnerships, Roku; Reagan Feeney, SVP Live Content Programming and Partnerships, Hulu; Bryan Thoensen, Head of Content Partnerships, TikTok; and Val Boreland, EVP Content Acquisitions, NBCUniversal, sit down for a conversation about what is crucial in building popular content for modern viewership.
Find out what video categories — long-form, short-form, comedy, family-friendly and more — are widely engaging to audiences of all ages.
Panelists will also talk about how mastering content curation and discovering strategies are important to break through in a competitive media landscape.
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