‘Unhinged’ Delivers $230K As UK Box Office Shows First Green Shoots
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deadline.comTom Grater International Film ReporterRussell Crowe thriller Unhinged became the most high-profile UK cinema release in the pandemic era this week, taking a provisional $230K (£174,901) from 250 sites, an average of around $920, with venues still to report.That number may look fairly minor on first glance but in the current context it offers reason for optimism.
Two weeks ago, the entire UK box office totalled $253K with just 15% of cinemas operational (roughly 120). Slowly but surely, the industry is restarting.The country’s two largest exhibitors, Odeon and Cineworld, are in the process of phased re-openings.
Cineworld opened its first venues on Friday (July 31) while Odeon has been taking a slow and steady approach for a few weeks, but.
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