When Netflix rolled out its first interactive special, 2018's Black Mirror: Bandersnatch, it inspired the kind of pessimism that the anthology series was known for peddling about other technologies.
In a New York Times interview, Netflix exec Todd Yellin argued that viewers would be more invested in a story if they had more involvement in which direction it headed.
But many critics saw Netflix's interactive capabilities less as a storytelling device than the site's latest version of A/B testing.
It didn't help that Bandersnatch, for which series creator Charlie Brooker wrote eight different endings, was a thoroughly middling episode of Black Mirror, with half-baked meta-commentary about the illusion of free will.
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