This Week In Music: South By Southwest Cancellation Raises Future Issues For Live Events
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deadline.comBy Bruce Haring pmc-editorial-manager The biggest story in the music business this week – really, the only story, given the ramifications – was the Austin Mayor’s decision to pull the plug on South by Southwest.
It marked the first time in the event’s 34-year-history that the show won’t go on. Already, the reeling Austin community is scrambling to salvage something.
The Red River Cultural District, which represents live music venues Cheer Up Charlies, Barracuda, Beerland, Empire, Elysium, Mohawk, Scratchhouse, and Stubbs, along with promoters Heard Presents and Austin-based software startup Prism.FM, are attempting to ensure that events will continue.
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