wow. So dry, so frizzy. is a heat-protectant cream that can be used before styling, as a leave-in conditioner after showering—or both.
The cream has a smooth, lightweight texture that folds into hair seamlessly, leaving no white, sticky residue behind in my hair (or on my hands after washing).
The formula is packed with nourishing botanicals and a proprietary blend that the brand calls Complex 230. (Hence the name.) The product is activated through heat and is meant to protect hair from styling tools up to 450°F.
This is ideal for me since I tend to use the highest possible settings on all my since my thick, wavy will take hours to dry otherwise.I've been using the product for a few weeks now—typically one or two pumps—and have applied it on damp hair after and conditioning, as well as on dry hair the day after washing.
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