Coachella to raise awareness and funds for the Ukraine relief effort.The festival is currently holding its second weekend in Indio, California, and the billboards have been put up by Matoma in collaboration with the Music Saves UA charity.Alongside video of the billboards – which are emblazoned with the slogan ‘DROP BEATS NOT BOMBS’ and feature the blue and yellow of the Ukraine flag – Matoma wrote on Instagram: “Only a few years ago, I played at a festival called Atlas Weekend in Ukraine to a beautiful crowd of people, just like those attending Coachella this year.“Those days of freedom are sadly gone for them, and now bombs rain down on their cities.
These very same people from Atlas Festival have converted their nightclub to a humanitarian centre (!!!), providing supplies and care for those who need their help.He added: “This is one of the most inspiring things I’ve seen and gives me much needed hope.
This club was once filled with free, happy people, and now driven with a true purpose of goodness it rises to a new, greater purpose.
This is the power of music and love.”See the billboards below, and donate to Music Saves UA here.A post shared by Matoma (@matoma)Hundreds of figures from the worlds of music and entertainment have posted messages of support and solidarity with the people of Ukraine in recent weeks.
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