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Ferran Soriano

'There's an ocean of opportunity for us to swim in': How Man City chiefs are using cricket and global connections to crack India

Ferran Soriano USA Manchester India city Man city Mumbai audience pandemic country Chiefs and connections

28.03.2021 - 08:57

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Get the biggest City stories, analysis and transfer updates delivered straight to your inbox Manchester City bosses did their homework on how to spread their reach into India, and there was immense satisfaction around the group when City Football Group CEO Ferran Soriano announced a deal to take over Mumbai City in November 2019.

Running a club that had been a founding member of the Indian Super League (ISL) five years earlier with its own stadium dedicated to football in the largest city in one of the most populous countries in the world looked a pretty safe bet.

Admittedly, finding space to grow in a land where cricket and kabbadi - a contact team sport with some similarities to American football - dominate the sporting audience and where

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