Emilia Wickstead Alexander Macqueen Jenny Packham Mila Sneddon Britain Pink classical Emilia Wickstead Alexander Macqueen Jenny Packham Mila Sneddon Britain

The under-the-radar high street label the royals love

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telegraph.co.uk

as she’d promised she would for her meeting with four-year-old cancer sufferer Mila Sneddon last month, it wasn’t one of her usual formalwear labels that she turned to.Instead of Jenny Packham, Alexander McQueen or Emilia Wickstead - all of which have made red carpet gowns for the Duchess in the past - she wore a dress from Me+Em, the under-the-radar, high-end-of-the-high street British label.It wasn’t just Mila who loved the shirt-style, ankle-length dress (£450, Me+Em).

Lots of women, inspired by photos of Kate in the following day’s papers, tried to buy it, and as a result it quickly sold out.This is happening more and more frequently for the brand, which was founded by Clare Hornby in 2016.

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