Clare Hornby: Last News

ME+EM, a British brand known for its easy to wear, just-fashion-enough designs, pitched in that sweet spot between designer and high street. Since its 2009 launch, it has largely been a word-of-mouth success.

as she’d promised she would for her meeting with four-year-old cancer sufferer Mila Sneddon last month, it wasn’t one of her usual formalwear labels that she turned to.Instead of Jenny Packham, Alexander McQueen or Emilia Wickstead - all of which have made red carpet gowns for the Duchess in the past - she wore a dress from Me+Em, the under-the-radar, high-end-of-the-high street British label.It wasn’t just Mila who loved the shirt-style, ankle-length dress (£450, Me+Em). Lots of women, inspired by photos of Kate in the following day’s papers, tried to buy it, and as a result it quickly sold out.This is happening more and more frequently for the brand, which was founded by Clare Hornby in 2016.

Clare Hornby, founder of Me + Em, from her garden – aka the new, alternative office. One thing’s clear, she says.