Cameron Diaz and Kylie Minogue, the drinks trade this week welcomed an unexpected new member to its ever-expanding roster of celebrity winemakers and distillers: Her Majesty the Queen.
The Royal Collection Trust has launched Buckingham Palace Gin, made with botanicals grown in the palace’s gardens. The gin will be served at official events at the palace but should you somehow find your name absent from the Buck House guest list, it is available to buy for £40 from the Royal Collection shop.
The prospect of the monarch flogging her own booze does not initially seem to be the most comfortable brand synergy in these Drink Aware times.
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