his ‘witness statement’ on Netflix, but McCartney has used her lockdown time to draw up a manifesto, articulating her rules for her brand and attempting to define what eco-fashion really means today, for those who may be newly converted to her way of thinking.“I found a new fire in my belly to come back fighting [after lockdown] and I found myself on a sleepless night writing a manifesto,” McCartney explained. “I wrote the reasons that I personally do what I do, and the belief systems behind the brand and what we’re currently doing, what we’ve done from day one and how we want to shape and shift the future.”McCartney’s document is designed as an A-Z of the terms now heard so frequently in the fashion industry, but which so few consumers.
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