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St. Jude Taps TikTok as Social Media Becomes a Focus of Fundraising Efforts

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hollywoodreporter.com

With an estimated 850 million active users worldwide, it's no surprise that philanthropies with strong ties to Hollywood like St.

Jude Children's Research Hospital are turning to the social media app TikTok for the next generation of fundraising. "This is all about meeting people where they are, and younger people are on TikTok," says Rick Shadyac, president and CEO of ALSAC, St.

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