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Spotify, Universal Music Group Reach Multiyear, Global Licensing Deal
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variety.comTodd Spangler NY Digital EditorSpotify and Universal Music Group, one of the industry’s three biggest music companies, announced a multiyear global music licensing pact.Under the deal, UMG will “deepen its leading role as an early adopter of future products” on Spotify’s platform and “provide valuable feedback to Spotify’s development team,” the companies said.
Universal Music also will collaborate on “new, state-of-the-art marketing campaigns across Spotify’s platform.”Spotify had 286 million users — including 130 million Spotify Premium subscribers — as of the end of March 2020.
It’s available in 92 markets across the globe, after launching in Russia and a dozen other European markets earlier this month. “From their early experimentation.
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