K.J. Yossman Sony Pictures Television has hired Michaela Fereday as senior VP of scripted production.Based in the U.K., she will begin her new role next week, reporting into senior VP of international co-productions, Brendan Fitzgerald.As senior VP of scripted production, Fereday will focus on productions coming out of Sony Pictures Television International Production, as well as overseeing premium scripted series commissioned abroad and produced in the U.K.
and Europe. As such, she will work closely with scripted teams in Los Angeles, London and Madrid.“Michaela’s credits read like a rollcall of the U.K.’s most popular dramas of the past decade,” said Fitzgerlad.
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