Jem Aswad Senior Music EditorIn February, Stellantis’ Global Chief Marketing Officer Olivier Francois fulfilled a decade-long pursuit of working with Bruce Springsteen with a Super Bowl spot for Jeep, marking the first time The Boss and his music had appeared in a commercial for a major brand.For his latest musical foray, Francois has scored another commercial coup: a rare on-camera cameo and sync license from Foo Fighters, for Stellantis’ Ram Trucks.
The campaign premiered Thursday (May 6), and features Foo Fighters’ song “Making a Fire” from the band’s 2020 album “Medicine at Midnight.”Frontman Dave Grohl and the Foos appear in Ram’s minute-long commercial, “Rock Star,” which flips the titular term on its ear by showcasing the real-life.
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