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Songs for Screens: How Foo Fighters’ Ram Trucks Commercial Came to Be
Jem Aswad Senior Music EditorIn February, Stellantis’ Global Chief Marketing Officer Olivier Francois fulfilled a decade-long pursuit of working with Bruce Springsteen with a Super Bowl spot for Jeep, marking the first time The Boss and his music had appeared in a commercial for a major brand.For his latest musical foray, Francois has scored another commercial coup: a rare on-camera cameo and sync license from Foo Fighters, for Stellantis’ Ram Trucks.
