Dolce & Gabbana were showing in - the Officina Profumo Farmaceutica di Santa Maria Novella. Sometimes called the world’s oldest shop, it’s a 408-year-old apothecary from which Dominican monks would sell perfumes and tonics they’d mixed themselves from herbs.
The space has marble floors, old-master paintings on the walls, ancient medicine bottles in display cabinets, a frescoed chapel and leads out onto a huge cloister.
Despite compulsory masks, the retail experience is what you might call elevated. Which is lucky because the pieces on display, and being tried on by clients, were the very pinnacle of the jeweller’s art.
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