Todd Spangler NY Digital EditorSnap is rolling out new ways for Snapchat creators to make money on the app — part of the company’s efforts to keep the most popular content creators on its platform in the face of ongoing competition from the likes of TikTok, Instagram and YouTube.The new programs include Spotlight Challenges: an extension of the Spotlight user-generated content section that promises cash payouts of $25,000 — or more — to creators with the most-engaging videos that use specified AR lenses, sounds or topics.The Spotlight Challenges program, set to start rolling out next month, is in addition to the “millions per month” the company says it pays to creators globally for top-performing Spotlight Snaps.
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