Skydance Sports, NFL Films and the Jerry Jones family are collaborating on what they call a “defining” docuseries about the Dallas Cowboys and the arc of Jones as the owner and builder of the franchise over 30-plus years.
As president and general manager, Jones is credited with engineering a massive turnaround that led to three Super Bowl titles in the 1990s.
While the Lombardi trophy has remained out of reach over the past two-plus decades, Jones and his family have shepherded the rise of the Cowboys to the status of the most valuable in professional sports.
Using never-before-seen footage from the NFL Films archive, the as-yet-untitled series will trace Jones’ rise from the son of an Arkansas community store owner to the top of the pro sports heap.
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