Roy Trakin Entertainment and tech entrepreneur Scooter Braun is entering the cannabis business.Braun’s Ceres Acquisition Corp.
and Atlanta-based Parallel, one of the world’s largest privately held multi-state cannabis companies, have entered into a “business combination” to launch a publicly traded U.S.
cannabis “well-being” company. The new company will be listed on the Canadian NEO stock exchange.“It’s not often that you get to participate in the early stage of a new industry and be in the unique first-mover position with the opportunity to shape the future,” said Braun, a co-founder of Ceres Acquisition, who will serve as a special advisor to the new company.
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