Saltbox TV Launches Talent Series With Ed Asner for Adults Over 65 (EXCLUSIVE)
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variety.comBrent Lang Executive Editor of Film and MediaSaltbox TV, a new ad-supported streaming service for older adults, is launching a talent series dubbed “Silver Stars.”The show will put a fresh spin on a formula popularized by the likes of “America’s Got Talent” and “American Idol” by focusing on contenders who are all over the age of 65.
To select the winners, Saltbox has enlisted Ed Asner of the “Mary Tyler Moore Show” and “Lou Grant.” In coordination with Saltbox’s executive team, Asner and company will choose three to five performers to travel to Georgia for a “one-night only live performance.” Asner is also serving as brand ambassador for the service.Saltbox is the brainchild of Patty Carver, an actress and writer, and Jerry Goehring, the.
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