Jerry Goehring: Last News

Andrew Wallenstein President and Chief Media AnalystA new video-streaming service targeting senior citizens is betting that advertisers will finally wake up to the purchasing power of a demographic Madison Avenue has largely ignored.On the latest episode of Variety’s “Strictly Business” podcast, Saltbox TV CEO Jerry Goehring explains how his new venture customizes its product to meet the unique needs of a very big but underserved market.Listen to the podcast here:“What we’re discovering is that the advertising agencies we’re talking with are rather excited to explore this market because no one has focused on them,” said Goehring, an award-winning Broadway producer who came up with the idea for Saltbox TV as the pandemic first began in early 2020. He is targeting the estimated 90 million Americans whose $2.6 trillion in spending power make them the largest and most affluent demographic.

Brent Lang Executive Editor of Film and MediaSaltbox TV, a new ad-supported streaming service for older adults, is launching a talent series dubbed “Silver Stars.”The show will put a fresh spin on a formula popularized by the likes of “America’s Got Talent” and “American Idol” by focusing on contenders who are all over the age of 65.

Alice in Neverland, an original musical that imagines a meeting between Lewis Carroll’s Alice and J.M. Barrie’s Peter Pan, is under development, with actors Christy Altomare (Anastasia), Heath Saunders (Natasha, Pierre & The Great Comet of 1812) and Will Swenson (Waitress) set to lead a developmental reading tomorrow.

Brent Lang Executive Editor of Film and MediaA new musical will serve as both a sequel to one of the greatest children’s stories of all time, as well as a prequel to another iconic fantasy adventure. “Alice in Neverland” brings together two beloved characters, the title character from Lewis Carrol’s “Alice’s Adventures in Wonderland” and the boy who never grew up at the center of J.M.