Roku presented its first original programming slate to media buyers at the NewFronts, showcasing programming acquired in separate deals with Quibi and This Old House.In a 30-minute virtual pitch, the streaming provider noted the median age of its viewers is 39 (compared with 60-plus for the broadcast networks), and they are less tethered to the traditional cord.
About 57% of Roku users have no pay-TV subscription, but many of them are willing to pay for SVOD services like Netflix and Disney+.This “streaming-first audience is unreachable on linear TV,” said Julian Mintz, Roku’s national brand sales lead.Roku Originals include a number of the shows that had a brief run on the now-defunct Quibi.
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