Todd Spangler NY Digital EditorRoku paid $97.8 million in cash for This Old House Ventures, the home-improvement media company whose shows include “This Old House” and “Ask This Old House.”Roku disclosed the price tag in its 10-Q quarterly filing Friday.
The company said it acquired the This Old House business because it “believes the content aligns with The Roku Channel’s ad-supported growth strategy.”Roku did not disclose the terms of the January 2021 acquisition of Quibi, which includes more than 70 short-form shows ordered by Jeffrey Katzenberg’s now-defunct startup.
Sources previously said that deal was valued at significantly less than $100 million. Roku is introducing the Quibi programming under the “Roku Originals” brand, which.
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