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Rise of the 50-something fashion influencers: 'Style does not have an expiry date'

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telegraph.co.uk

Zara?Recently, though, a different breed – or rather, generation – of influencer has marked a shift away from the 20-somethings.

As midlife models begin to appear on magazine covers and star in ad campaigns, these three Instagrammers – and their fabulous peers – prove that great style doesn’t have an age limit on social media, either.

Meet the 50-something influencers.What drew you to social media? I started blogging in 2010, the year I arrived at Hill House [her home in rural Norfolk], as an antidote to having left my full-time job and finding myself at home during the day for the first time in my life.

It was meant to be something to do while I thought about my next career move – I didn’t realise that it could actually be a career move.W.

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