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Quibi Improperly Shared User Email Addresses With Third-Party Ad Firms, Researcher Says

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variety.com

By Todd Spangler NY Digital Editor Quibi shared the email addresses of users who signed up for the service with third-party advertising and tracking companies — without explicitly informing them it was doing so, a new study claims.

Less than a month after its April 6 launch, Quibi was discovered to making available email addresses of users who clicked on confirmation links on signup to third-party partners, according to report published Wednesday by Zach Edwards, founder of analytics consulting firm Victory Medium.

Quibi was sharing the email addresses with companies including Google, Twitter, Snapchat and Facebook, which would facilitate the tracking of users’ online activity and make them easier to target with ads.

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