Take-Two Interactive, the parent company of video game publishers such as Rockstar Games and 2K Games, has described its move to increase the price of next-generation games as “justified”.In a new interview with Gamesindustry.biz, Take-Two CEO Strauss Zelnick defended the price hike for the upcoming NBA 2K21, which will go for US$70 from the current standard of US$60. “There hasn’t been a price increase for frontline titles for a really long time, despite the fact that it costs a great deal more to make those titles,” he said.“And we think with the value we offer consumers… and the kind of experience you can really only have on these next-generation consoles, that the price is justified,” Zelnick added. “But it’s easy to say that when.
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