Pinterest TV: Site Launches Live, Shoppable QVC-Style Episodes to Drive Ecommerce Sales
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variety.comTodd Spangler NY Digital EditorPinterest wants to turn more users into buyers with Pinterest TV — a series of live, shoppable episodes featuring top creators.With Pinterest TV, creators can showcase and tag products to let users purchase them on the retailer’s site.
Episodes air each weekday and will be recorded and available for users to watch on-demand. Beginning Nov. 8, episodes will air Monday-Friday at 3 p.m.
PT/6 p.m. ET in the U.S. on the iOS version of the Pinterest app.To view Pinterest TV episodes, users can click the TV icon in the upper left corner of the Pinterest app.
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