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variety.com

06.03.2025 / 15:13

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YouTube at 20: How the Video Colossus Launched the Creator Economy and Turned From Hollywood Foe to Friend

YouTube CEO Neal Mohan is stuck in parade traffic and not happy about it. It’s not so much the French Quarter gridlock or the humidity that’s bothering him, but that he’s late for a meeting with a YouTube creator. They’re supposed to make a video together, and it involves slime.

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Why YouTube Exited the Original Content Business: ‘We Weren’t Good at Picking Content’

Todd Spangler NY Digital Editor YouTube has tried its hand at funding original content more than once — with disappointing results. Ten years ago, YouTube believed it needed to more directly compete with the Netflixes of the world. Robert Kyncl, then YouTube’s chief business officer (who left to become CEO of Warner Music Group in 2023), in 2015 hired TV veteran Susanne Daniels to build a slate of original programming — available exclusively to subscribers of YouTube Red (later rebranded YouTube Premium).

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YouTube Rules Out Return To Originals Despite TV Set Viewing Boom: “We Have No Interest Whatsoever In Producing Our Own Content” — MIP London

YouTube has point-blank ruled out a return to original production, even as consumption of the site explodes on TV sets.

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YouTube Says It Now Has More Than 1 Billion Monthly Viewers of Podcast Content

Todd Spangler NY Digital Editor Podcasts started as an audio-only phenomenon. But now YouTube — the world’s biggest video platform — might be the biggest platform for podcasts. According to the Google-owned video giant, YouTube now has more than 1 billion monthly viewers for podcast content worldwide.

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YouTube Viewing on TV Now Surpasses Mobile, Desktop in U.S.

Todd Spangler NY Digital Editor As YouTube marks its 20th anniversary this year, CEO Neal Mohan is positioning the video platform as a core player in the media and entertainment ecosystem — and the culture at large. Mohan, a longtime Google and YouTube exec, is now in his third year as CEO after assuming the role in February 2023.

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Leonardo DiCaprio Donates $1 Million to Fire Relief Efforts: ‘The Los Angeles Wildfires Are Devastating Our City’

Marc Malkin Senior Editor, Culture and Events Leonardo DiCaprio has donated $1 million to Los Angeles fire relief efforts. “The Los Angeles wildfires are devastating our city,” the Oscar winner wrote in a message on Instagram stories. “I am committing $1 million in partnership with @rewild’s Rapid Response Program to support both urgent needs and post-fire recovery efforts.

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Google, Meta, Disney & More Companies Donate Millions to Los Angeles Fires Relief

Major companies are contributing to wildfire relief efforts in the Los Angeles area.

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L.A. Wildfires: YouTube and Google Donating $15 Million, Meta and Zuckerberg to Give $4 Million to Recovery Orgs

Todd Spangler NY Digital Editor YouTube, Google and Meta are pitching in to help L.A. recover from the wildfires that have caused devastation across the region and forced thousands to evacuate in the past week. Google and YouTube are contributing $15 million to L.A.-area relief organizations.

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YouTube And Google Contribute $15M To L.A. Wildfire Relief

YouTube and parent Google said Wednesday they are contributing $15 million to organizations providing relief efforts during the ongoing L.A. wildfires.

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YouTube Execs Weigh In On AI Safeguards, Living Room App Tweaks & How Pat McAfee’s ESPN Move Could Be Emmys Precursor

After YouTube announced new creator tools and product updates at its Made on YouTube event Wednesday, CEO Neal Mohan emphasized that security, especially surrounding updated AI tools, remains “top of mind” for the tech giant.

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Paley Center Names WME’s Christian Muirhead, Banijay Americas’ Ben Samek To LA Board; AMC Networks’ Kristin Dolan New Trustee

EXCLUSIVE: The Paley Center for Media has appointed four new trustees to its board and added some high profile executives to its L.A. contingent as it ramps back up on the West Coast.

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YouTube Upfront: CEO Says It’s ‘Redefining’ TV, Platform Launches Ad Takeovers for Top 1% of Creators

Todd Spangler NY Digital Editor YouTube‘s message to Madison Avenue: The video giant isn’t like traditional TV — it’s bigger, with literally billions of viewers, and better at targeting relevant audiences. At its annual Brandcast event, held Wednesday during the TV biz’s upfronts week, YouTube drilled home massive scale. On average, viewers watch more than 1 billion hours of content on TV screens daily.

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YouTube CEO Neal Mohan Says Company “At The Forefront” Of Entertainment; Creator Takeovers Expand After DoorDash Campaign On Travis & Jason Kelce’s ‘New Heights’

YouTube CEO Neal Mohan kicked off the company’s 13th annual Brandcast by telling advertisers the video platform is “at the forefront of this new era of entertainment.”

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YouTube Q1 Ad Revenue Climbs 21% to $8.1 Billion, Well Above Wall Street Forecasts

Todd Spangler NY Digital Editor YouTube keeps eating up more share of the advertising pie: The Google-owned video giant posted $8.1 billion in ad sales for the first quarter of 2024, its highest Q1 total to date. The figure for YouTube ad sales, up 21% year over year, was announced as part of parent company Alphabet’s Q1 earnings. Wall Street analysts expected YouTube’s ad revenue for Q1 to come in at $7.72 billion, according to StreetAccount.

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Variety and Gold House to Spotlight Asian Pacific Creatives and Executives in Entertainment With First Annual 8 Up Next List

Jazz Tangcay Artisans Editor Variety will publish its inaugural 8 Asian Pacifics Up Next in Entertainment list on May 1 in a special Extra Edition celebrating Gold House’s 2024 A100 and Gold Gala. Gold House is the leading cultural ecosystem, uniting the Asian Pacific and multicultural communities around common causes, investing capital and resources into independent creators and companies, and showing the world how impactful the Asian Pacific community can be in every industry and endeavor.

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YouTube Issues New Guidelines For Videos Using AI

YouTube has issued new guidelines for AI-enhanced videos uploaded to its platform.

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YouTube Sets 2024 Upfront Date, Locks in Three-Year Deal for Brandcast at Lincoln Center

Todd Spangler NY Digital Editor Marketers, mark you calendar: Google is bringing YouTube‘s Brandcast back to New York City during TV’s upfront ad-sales season for 2024 for a third year running. Next year’s YouTube Brandcast will be held Wednesday, May 15, 2024, starting at 6 p.m. at Lincoln Center’s David Geffen Hall.

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Details Regarding Neal Mohan

Who is Neal Mohan?

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All news where Neal Mohan is mentioned

Details Regarding Neal Mohan

Who is Neal Mohan?

Why is Neal Mohan in the spotlight?

Where can I find the latest news about Neal Mohan?

Is there a full biography of Neal Mohan available?

What are the most talked-about moments involving Neal Mohan?