YouTube at 20: How the Video Colossus Launched the Creator Economy and Turned From Hollywood Foe to Friend
variety.comYouTube CEO Neal Mohan is stuck in parade traffic and not happy about it. It’s not so much the French Quarter gridlock or the humidity that’s bothering him, but that he’s late for a meeting with a YouTube creator.
They’re supposed to make a video together, and it involves slime. “I should have pulled the trigger half an hour ago,” Mohan says to an aide, and then orders everyone out of the car: They’re going to walk the 1.7 miles to the Ernest N.
Morial Convention Center. Mohan will be damned if he’s not going to go the extra mile for the particular breed of content creator known as a “YouTuber.” Over the past 20 years, Google-owned YouTube has become the world’s most-watched video platform, bar none.
It’s the home base of countless self-made influencers, podcasters, commentators and entrepreneurs and over time has made it into the big leagues of TV through rights deals with the NFL, Disney, Warner Bros.
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