Adam B. Vary Senior Entertainment Writer It’s fitting that creative partners Seth Rogen and Evan Goldberg chose to premiere their Apple TV+ series “The Studio” — a scathingly accurate satire of the modern film industry — at South by Southwest, a festival at once adoring of film culture and deeply irreverent about Hollywood. “I think a lot of people wonder why so many bad films are made in Hollywood,” Rogen said in the Q&A following the two-episode premiere, which played to waves of roaring laughter from the audience at the Paramount Theater in Austin. “But what people should wonder is how any good films are made in Hollywood.
So that’s what we’re trying to show here.” Rogen plays Matt Remick, who is suddenly promoted into the job running the fictional Continental Studios (think Sony Pictures mixed with Warner Bros.
and a dash of Paramount). While veteran actors and fellow SXSW attendees Catherine O’Hara, Kathryn Hahn, Ike Barinholtz and Chase Sui Wonders play members of Matt’s team, the show also boasts a cavalcade of top stars playing (versions of) themselves.
The first episode alone features Paul Dano, Peter Berg, Nicholas Stoller, Martin Scorsese, Charlize Theron and Steve Buscemi, most of whom are wrapped up in Matt’s frantic quest to lock down a director for his first major project: a feature film adaptation of Kool-Aid.
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