YouTube’s 2025 Upfront to Feature Lady Gaga, MrBeast and More
variety.comTodd Spangler NY Digital Editor YouTube has set the date for its 2025 Brandcast event — during the TV industry’s upfront week in New York City — and it’s bringing pop star Lady Gaga and top creators like MrBeast and Brittany Broski out for the show.
The YouTube invitation-only upfront presentation will be held Wednesday, May 14, starting at 5:30 p.m. ET at Lincoln Center in New York City.
The video giant is celebrating its 20th anniversary this year, as it has grown from a viral-video upstart to a major media player competing for ad spending against the biggest traditional TV networks.
Indeed, YouTube is the biggest thing on TV these days: This week, Nielsen announced YouTube was the No. 1 media distributor for the month of February 2025, ahead of Disney and other media companies, ranked by aggregate U.S.
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