YouTube Sets 2024 Upfront Date, Locks in Three-Year Deal for Brandcast at Lincoln Center
variety.comTodd Spangler NY Digital Editor Marketers, mark you calendar: Google is bringing YouTube‘s Brandcast back to New York City during TV’s upfront ad-sales season for 2024 for a third year running.
Next year’s YouTube Brandcast will be held Wednesday, May 15, 2024, starting at 6 p.m. at Lincoln Center’s David Geffen Hall.
It’s the second year the platform’s sales event will be at the venue, and the company announced that it has inked a three-year partnership to hold Brandcast at David Geffen Hall through 2026. (In 2022, YouTube Brandcast was at the Imperial Theatre in New York’s Times Square.) YouTube is expected to bring out top execs, including CEO Neal Mohan, along with a series of top creator partners to make the case to Madison Avenue that they should spend more of their ad dollars on the internet platform.
More than 150 million people in the U.S. per month watch YouTube on connected TVs, according to Google, and September 2023 marked the eighth consecutive month that YouTube was the No.
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