Susanne Daniels: Last News

The monthly price of YouTube Premium has risen by $2 to $13.99, while the cost of YouTube Music is also going up $1 to $10.99.

Editors note: Susanne Daniels is the former Global Head of Original Content at YouTube and onetime president of MTV Networks, Lifetime Television Networks and The WB Network (now The CW). She is currently an adjunct professor at the UCLA Anderson School of Management.

Prince Harry and Meghan Markle have recently faced multiple tough times in business after they were dropped from Spotify earlier this month.

LA Times report. “I do think these deals are going to be fewer and farther apart because there’s a lot of belt-tightening right now,” Susanne Daniels, formerly YouTube’s global head of original content, told the outlet. This comes directly after Harry, 38, and Markle, 41, had their $20 million deal with Spotify end. The couple produced only one show with a measly 12 episodes, causing Spotify executive Bill Simmons to call them “f–king grifters.” A source told The Post that the couple’s Archewell Productions didn’t release enough content to get the full payout from that deal.

Todd Spangler NY Digital EditorNadine Zylstra, most recently YouTube’s global head of original programming, is joining Pinterest in the newly created role of global head of programming and originals.Zylstra reports to chief content officer Malik Ducard, formerly VP of content partnerships at YouTube, who joined Pinterest last fall.Zylstra stepped into the role leading YouTube Originals in February 2022, after Susanne Daniels left YouTube and the video giant largely shut down its scripted and unscripted originals division. Previously, Zylstra had been YouTube’s head of kids and learning originals; YouTube is continuing to develop programing that is part of its Black Voices and YouTube Kids funds.At Pinterest, Zylstra will oversee strategy and execution for Pinterest’s programming and originals content efforts.

EXCLUSIVE: Talent management outfit Night, Inc. has launched a studio and signed former YouTube Head of Unscripted Originals Alex Piper to head it up.

Todd Spangler NY Digital EditorAlex Piper, formerly YouTube’s head of unscripted originals, is moving on from the video giant for a new gig leading Night Studios, the newly created content division of talent-management company Night Inc.At Night, whose clients include massively popular YouTube creator MrBeast, Piper will be in charge of unscripted, scripted, animated and documentary programming.Piper’s departure from YouTube comes after it wound down the original content group earlier this year. His boss at YouTube, Susanne Daniels, global head of original content, left the company in March.

Todd Spangler NY Digital EditorYouTube is getting out of the business of originals: The Google-owned video giant said it is winding down its original productions team after more than six years.Earlier, news broke that Susanne Daniels, YouTube’s global head of original content, will leave the company in March. Going forward, YouTube will only be funding programs that are part of its Black Voices and YouTube Kids funds, chief business officer Robert Kyncl said in a statement Tuesday.Citing the growth of YouTube’s Partner Program for ad-revenue sharing — which now tops 2 million participants — Kyncl said “now our investments can make a greater impact on even more creators when applied towards other initiatives.” “We will honor our commitment for already contracted shows in progress and creators who are involved with those shows should expect to hear from us directly in the coming days,” Kyncl wrote in the message posted to Twitter.When it first started out in originals, YouTube had planned to make a run at the subscription-streaming business.

BLACKPINK and Billie Eilish are just two of the musician acts who are set to appear in YouTube’s newly announced special, Dear Earth.The YouTube Original special, which is set to premiere sometime on October 23, was first announced at the 2021 Summer TCA press tour on Thursday (September 23), according to Billboard.

Yungblud, Finneas and Dua Lipa are among the artists on the lineup for YouTube‘s New Year’s Eve special.The streaming giant’s ‘Hello 2021: The Americas’ virtual celebration will air on the YouTube Originals channel tomorrow night (December 31) at 10:30pm EST (3:30am GMT).The event’s full lineup, which includes a wide array of social media influencers, media personalities, actors, and musicians, includes Demi Lovato, Zara Larsson, J Balvin, and more in exclusive live performances.Other musicians to appear on the bill include Sabrina Carpenter, Dua Lipa, Ne-Yo, Karol G, Kane Brown, YG, Hunter Hayes, and James Blunt, among others.YouTube Global Head of Original Content Susanne Daniels said of the event: “With the world ready to move past an

YouTube will launch the New Year alongside a number of Hollywood names including Matthew Matthew McConaughey, RuPaul and Storm Reid with its global celebration video Hello 2021. Set to premiere in the Americas, United Kingdom, Korea, Japan and India, Hello 2021 is also set to feature appearances from Dua Lipa, Demi Lovato, J Balvin and more.

Peter White Television EditorMTV’s Total Request Live, better known as TRL and originally hosted by Carson Daly, was one of the cable network’s biggest shows during its run between 1998 and 2008.The show aired the most requested music videos of the day as voted for by viewers.However, by 2008, the internet, and particularly YouTube had become the preeminent destination for music lovers to find their favorite videos. Twelve years on, YouTube’s Released, which launched last week, is taking up that mantle for a new generation of fans.The show, which is a 15-minute series that follows musicians before they launch their new music video is exec produced by Van Toffler, who set up Gunpowder & Sky in 2016, having spent 28 years at MTV.

Denise Petski Senior Managing EditorDavid Blaine’s live stunt Ascension, in which he flew over the Arizona desert using helium balloons, has shattered a YouTube record.Today’s stunt was the most-watched YouTube Original Live Event to date, according to the video streaming platform, with over 770,000 peak concurrent viewers, besting Dear Class of 2020 (665k peak concurrents), The Creator Games Presented by MrBeast (662k peak concurrent), Will Smith: The Jump (more than 300k peak concurrents) and Taylor Swift: Lover’s Lounge (Live) (more than 185k peak concurrents).“David Blaine exceeded expectations once again!” said Susanne Daniels, Global Head of Original Content, YouTube, “What an inspirational moment for viewers all around the world and

By Peter White

Denise Petski Senior Managing EditorYouTube has created a $100 million fund to help amplify the voices of Black creators and artists on its video streaming platform. As part of the initiative, YouTube today announced Bear Witness, Take Action, a 90-minute-plus special aimed at inspiring the platform’s global community to take action for racial justice.

YouTube is dedicating considerable funds to amplifying Black voices in the community.