Susanne Daniels: Last News

The monthly price of YouTube Premium has risen by $2 to $13.99, while the cost of YouTube Music is also going up $1 to $10.99.

Todd Spangler NY Digital Editor YouTube has tried its hand at funding original content more than once — with disappointing results. Ten years ago, YouTube believed it needed to more directly compete with the Netflixes of the world. Robert Kyncl, then YouTube’s chief business officer (who left to become CEO of Warner Music Group in 2023), in 2015 hired TV veteran Susanne Daniels to build a slate of original programming — available exclusively to subscribers of YouTube Red (later rebranded YouTube Premium).

Editors note: Susanne Daniels is the former Global Head of Original Content at YouTube and onetime president of MTV Networks, Lifetime Television Networks and The WB Network (now The CW). She is currently an adjunct professor at the UCLA Anderson School of Management.

Prince Harry and Meghan Markle have recently faced multiple tough times in business after they were dropped from Spotify earlier this month.

LA Times report. “I do think these deals are going to be fewer and farther apart because there’s a lot of belt-tightening right now,” Susanne Daniels, formerly YouTube’s global head of original content, told the outlet. This comes directly after Harry, 38, and Markle, 41, had their $20 million deal with Spotify end. The couple produced only one show with a measly 12 episodes, causing Spotify executive Bill Simmons to call them “f–king grifters.” A source told The Post that the couple’s Archewell Productions didn’t release enough content to get the full payout from that deal.

Todd Spangler NY Digital EditorNadine Zylstra, most recently YouTube’s global head of original programming, is joining Pinterest in the newly created role of global head of programming and originals.Zylstra reports to chief content officer Malik Ducard, formerly VP of content partnerships at YouTube, who joined Pinterest last fall.Zylstra stepped into the role leading YouTube Originals in February 2022, after Susanne Daniels left YouTube and the video giant largely shut down its scripted and unscripted originals division. Previously, Zylstra had been YouTube’s head of kids and learning originals; YouTube is continuing to develop programing that is part of its Black Voices and YouTube Kids funds.At Pinterest, Zylstra will oversee strategy and execution for Pinterest’s programming and originals content efforts.

EXCLUSIVE: Talent management outfit Night, Inc. has launched a studio and signed former YouTube Head of Unscripted Originals Alex Piper to head it up.

Todd Spangler NY Digital EditorAlex Piper, formerly YouTube’s head of unscripted originals, is moving on from the video giant for a new gig leading Night Studios, the newly created content division of talent-management company Night Inc.At Night, whose clients include massively popular YouTube creator MrBeast, Piper will be in charge of unscripted, scripted, animated and documentary programming.Piper’s departure from YouTube comes after it wound down the original content group earlier this year. His boss at YouTube, Susanne Daniels, global head of original content, left the company in March.

Todd Spangler NY Digital EditorYouTube is getting out of the business of originals: The Google-owned video giant said it is winding down its original productions team after more than six years.Earlier, news broke that Susanne Daniels, YouTube’s global head of original content, will leave the company in March. Going forward, YouTube will only be funding programs that are part of its Black Voices and YouTube Kids funds, chief business officer Robert Kyncl said in a statement Tuesday.Citing the growth of YouTube’s Partner Program for ad-revenue sharing — which now tops 2 million participants — Kyncl said “now our investments can make a greater impact on even more creators when applied towards other initiatives.” “We will honor our commitment for already contracted shows in progress and creators who are involved with those shows should expect to hear from us directly in the coming days,” Kyncl wrote in the message posted to Twitter.When it first started out in originals, YouTube had planned to make a run at the subscription-streaming business.