Linda Yaccarino: Last News

Linda Yaccarino spoke glowingly of Elon Musk, said X will turn a profit in early 2024, and insisted the platform formerly known as Twitter has made major progress in reversing lagging metrics in her 100 days as CEO.

Brian Steinberg Senior TV Editor Krishan Bhatia, a key architect of NBCUniversal’s recent forays into new kinds of advertising revenue, is leaving the company, and has informed his direct reports of his decision to exit at the end of 2023. Bhatia helped develop new revenue systems and infrastructure at NBCUniversal’s ad-sales unit, which for a time was very vocal about its efforts to strike e-commerce and data partnerships with advertisers.

Elon Musk has been contacted by a British MP to ascertain whether he, as the owner of X, has “personally intervened” in any decisions about Russell Brand’s status on the platform.Last week Brand was accused of rape and sexual assaults alleged to have taken place between 2006 and 2013. The comedian, TV host and wellness guru has denied all allegations.Now, Culture, Media and Sport Committee chairwoman Dame Caroline Dinenage has written to several video hosting sites and social media outlets to ask whether Brand can make “profit from his content” on its platforms [via Evening Standard].On Tuesday (September 19) YouTube announced that it had “suspended monetisation” on Brand’s channel due to “violating” its “creator responsibility policy”.

Todd Spangler NY Digital Editor Linda Yaccarino, on her 101st day as CEO of Elon Musk’s X (aka Twitter), announced several new hires and organizational changes at the social network. New hires include Brett Weitz, who was general manager of Warner Bros. Discovery’s TNT, TBS and truTV, who joins X as the new head of content, talent and brand sales.

Linda Yaccarino spent 15 years at Turner Entertainment and 11.5 years at NBCUniversal before her surprise appointment as Twitter’s (now X) new CEO. As she continues to build her team, she just announced four hires of executives she had worked with at Turner or NBCUniversal.

Jonathan Greenblatt, the CEO of ADL, the Anti-Defamation League, responded to Twitter/X owner’s threat to sue the organization by pointing to the rise in antisemitism across the country.

Mark Marshall, a nearly 10-year veteran of NBCUniversal, has been promoted to Chairman of Global Advertising and Partnerships.

Brian Steinberg Senior TV Editor Mark Marshall, the executive who led NBCUniversal’s ad-sales outreach on an interim basis, will take the role officially. Marshall, who was given oversight of NBCU’s ad-sales after former leader Linda Yaccarino departed abruptly to take the CEO role at X, the social-media company previously known as Twitter, will report to Mark Lazarus, chairman of the company’s media operations.

Ellen DeGeneres‘ selfie at the 2014 Oscar Awards – dubbed as the most famous selfie of all time – was temporarily deleted from X (fka Twitter) last weekend.Since Elon Musk took over the reigns of Twitter, now known as X, the social media platform has experienced multiple changes and outages, from users reporting that they weren’t able to tweet unless a post was scheduled, and the infamous implementation of post limits.One of the biggest issues the platform has faced recently saw old images from 2014 and earlier wiped from the platform, instead showing up as a link, as pointed out by The Verge. This includes Ellen DeGeneres’ viral 2014 selfie, which saw her snap a picture with Brad Pitt, Angelina Jolie, Jennifer Lawrence, Bradley Cooper, Lupita Nyong’o and more while at that year’s Oscars.One of the first users to point out this issue was Tom Coates, who wrote that he was unable to see images from 2014 on Saturday afternoon.

Todd Spangler NY Digital Editor UPDATED, 3:55 p.m. ET: X, Elon Musk’s new name for the social network formerly known as Twitter, appears to be adding an approximately five-second delay to links that are redirected to certain sites, including Meta’s Facebook, Instagram and Threads. Earlier Tuesday, X’s delay also was applied to links to the New York Times and Reuters.

Todd Spangler NY Digital Editor Kanye West’s account on X, the social platform formerly known as Twitter, has been restored — after the controversial rapper/entrepreneur apparently promised the Elon Musk-owned company he would refrain from posting antisemitic and other hateful content. West, who now goes by Ye, was kicked off Twitter in December 2022 after he share an image of a Nazi swastika embedded inside the Star of David.

Linda Yaccarino, CEO of X, the digital platform formerly known as Twitter, told employees they are “writing history” with the stunning overhaul of the well-established brand.

Say goodbye to the little blue bird — Elon Musk has officially relaunched Twitter under the new name X.

Elon Musk, who bought the social media platform formerly called Twitter last fall, has rebranded it to ‘X’ after a weekend of messaging signaling the change that included a photo of the new logo projected on the company’s San Francisco headquarters and a video of a flickering X.

Todd Spangler NY Digital Editor Over the weekend, Elon Musk issued the unexpected fiat via late-night/early-morning tweetstorm (x-storm?) that Twitter would now be known as X — complete with a new X logo that has replaced the bonny blue birdie on the service’s website. Per Musk, you won’t be posting tweets on his social platform, you will be throwing up… “x’s.” Musk’s hand-picked new CEO Linda Yaccarino, late of NBCUniversal, tried to explain the situation. “X is the future state of unlimited interactivity — centered in audio, video, messaging, payments/banking — creating a global marketplace for ideas, goods, services and opportunities,” she, uh, x’d on Sunday. “Powered by AI, X will connect us all in ways we’re just beginning to imagine.”

Elon Musk has given Twitter a makeover, scrapping the blue bird icon for a new "minimalist art deco" X image. The Twitter owner first indicated his plans to change the old logo on Saturday before rolling out the new one in the early hours of Monday. The new image was created by one of Musk's followers, who has tweeted that he first created it for a now-defunct podcast.

Linda Yaccarino is sharing her take on the Twitter rebrand to X after Elon Musk dropped the news over the weekend on the social media platform.

Progress at Twitter. Inquiries from members of the fourth estate to the company’s official press email are no longer receiving an automatic poop emoji in response. Instead, Musk said, the company “is now changing the auto reply to “a ‘We will get back to you soon’ infinite loop.”

NBCUniversal has wrapped up one of the most unusual upfront ad seasons in history, managing to secure cash commitments roughly in line with last year’s record haul.

Twitter CEO Linda Yaccarino has forcefully disputed a Bloomberg article maintaining that a “surge” of harmful content on the Elon Musk platform has spooked advertisers.

Twitter has started sharing advertising revenue with select users with large followings, with some of the initial $5 million in payouts going to far-right influencers.