Twitter CEO Linda Yaccarino has forcefully disputed a Bloomberg article maintaining that a “surge” of harmful content on the Elon Musk platform has spooked advertisers.
Under the headline “Twitter Surge In Harmful Content a Barrier To Advertiser Return,” Wednesday’s piece detailed the ad struggles of the social platform eight months after Musk’s $44 billion acquisition.
In the weeks after the deal closed last fall, Musk laid off a majority of the company’s staff (including content moderators and other employees charged with evaluating the potential harm of posts and account holders).
He also rolled back restrictions on content and introduced a paid verification program designed as a supplement to ad revenue.
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