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09.05.2024 / 14:05

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How NBCUniversal Ad Sales Chief Mark Marshall Keeps His Cool as Tough Upfront Negotiations Loom

Brian Steinberg Senior TV Editor Mark Marshall has been given a lot of time to prepare for NBC Universal’s annual presentation to advertisers. Last year, he only had 72 hours.

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Elon Musk teases launch of X TV

Elon Musk has released a teaser clip of X TV after sharing his plans of turning X – formerly Twitter – into an “everything app”.The tech billionaire took to his official X/Twitter account on Monday (April 29) and posted a video containing a pile of analogue television sets all turning on and displaying a black X TV logo against a grey screen. The end of the video clip sees all the screens come together to form one big X TV logo.X TV users will be able to access and stream long-form videos on smart televisions via the app.

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Amazon Taps NBC Veteran Krishan Bhatia to Lead Steaming-Video Ad-Sales Team

Brian Steinberg Senior TV Editor As Amazon ramps up its efforts to woo ad dollars that once were earmarked for traditional TV, it is also luring ad executives who tried to capture that money for TV networks. Krishan Bhatia, previously a senior executive at NBCUniversal who ran the business aspects of the company’s ad-sales division, is joining Amazon as vice president of global video advertising for Amazon Ads. He will be charged with leading a global sales seeking to monetize Amazon’s growing video operations tied to sports, Freevee, Twitch and Prime Video.

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Elon Musk’s X Jumps Into Sports Gambling Arena With BetMGM Pact (but Won’t Let You Place Bets Directly)

Todd Spangler NY Digital Editor Just days before the kickoff of this year’s Super Bowl, X, the social-media platform owned by billionaire Elon Musk previously called Twitter, launched a new partnership to display betting odds to users in the U.S. BetMGM on Friday announced an agreement with X to become the platform’s exclusive live-odds sports betting partner.

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Here's Why Paris Hilton & Elon Musk Are Beefing!

Elon Musk has struck up a feud with… Paris Hilton!? What the heck?

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Paris Hilton’s Kitchenware Brand Pulls Ads From X. Here’s Where to Buy Your Own Kitchen Set Online

Anna Tingley If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Paris Hilton‘s eponymous kitchenware brand has joined a growing list of companies and brands to pull ads from X (formerly Twitter), amid concerns over antisemitic content on the platform. Hilton’s “Be an Icon” campaign, featuring videos and photos of the heiress-turned-entrepreneur posing with the pink-hued kitchen items, were pushed out on X up until last week.

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X/Twitter CEO in Damage-Control Mode After Musk Tells Fleeing Advertisers to ‘Go F— Yourself’

Todd Spangler NY Digital Editor Linda Yaccarino, who’s already facing an uphill battle in winning over advertisers to X, has her work cut out for her to restore trust with big marketers after her boss profanely dissed those who had suspended advertising from the platform. Almost six months into her gig as CEO of X, Yaccarino continues to try to clean up PR messes created by Elon Musk, the shoot-from-the-lip megabillionaire and self-appointed defender of free speech who owns the company formerly known as Twitter.

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X/Twitter CEO Linda Yaccarino Shares “Truth” On Antisemitic Posts Next To Ads On Platform Following Media Fallout: “Data Wins Over Manipulation Or Allegations”

Linda Yaccarino, CEO of X, the social media platform formerly known as Twitter, is calling for users to stand by them after media companies pulled their ad dollars out over antisemitic posts being served next to advertisements on the network.

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With Elon Musk’s “Thermoneuclear Lawsuit” Over Antisemitism Charge Still MIA, X/Twitter CEO Linda Yaccarino Howls At “Detractors And Fabricated Distractions”

Despite Elon Musk’s vow to file a “thermonuclear lawsuit” against Media Matters the “split second” that courts opened today, the X/Twitter owner’s legal action has yet to materialize.

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IBM Freezes Advertising On X/Twitter Over Ad Placement Next To Pro-Nazi Content; Elon Musk Under Fire For Amplifying Anti-Semitic Post

Elon Musk is once again facing furor over one of his X/Twitter posts, this time when he agreed with a user’s comment that Jews have a “hatred against whites.”

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Roku Ad Chief Alison Levin Joining NBCUniversal In Sales Shake-Up

NBCUniversal is shaking up its ad sales division with the hire of a newly promoted Roku executive.

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X Is Now Worth $19 Billion, Down 57% From $44 Billion When Elon Musk Bought Twitter

Todd Spangler NY Digital Editor A year ago, tech mogul Elon Musk griped that he was “obviously overpaying” for Twitter in the $44 billion deal that the social network sued him to complete. Now we know how inflated Musk believe his bid was: X, the new name of Twitter, on Monday informed employees eligible for stock grants that they would receive shares at a valuation of $19 billion.

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EU Announces Formal Investigation Into X Just Hours After Linda Yaccarino Details Response To Israel-Hamas Conflict Disinformation Surge

The European Commission has sent a formal request to Elon Musk’s X requesting information on the social media platform’s provisions to deal with illegal content, disinformation and abusive material posted on the site in the wake of the Israel-Hamas conflict.

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TikTok Gets EU Warning Over Violent Videos, Disinformation From Hamas-Israel War Reported on App

Todd Spangler NY Digital Editor The European Union has issued a warning to TikTok over reports that the app is being used to “disseminate illegal content and disinformation” related to the Hamas-Israel conflict in violation of EU law, including “violent content depicting hostage taking and other graphic videos.” In a letter to TikTok CEO Shou Zi Chew, EU commissioner Thierry Breton wrote, “Following the terrorist attacks carried out by Hamas against Israel, we have indications that TikTok is being used to disseminate illegal content and disinformation in the EU. Let me remind you that the Digital Services Act sets very precise obligations regarding content moderation.” He requested a “prompt, accurate and complete response to this request within the next 24 hours.” Breton’s notice to TikTok comes after he sent similar warnings to X/Twitter owner Elon Musk and Meta chief Mark Zuckerberg.

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Linda Yaccarino’s Bizarre Performance at Code 2023 Raises Even More Questions About the Future of Elon Musk’s X

Daniel D'Addario Chief TV Critic “Where am I going?,” Linda Yaccarino, the CEO of the company now known as X, asked as she wandered onto the stage at the Code 2023 conference Wednesday night. She seemed to feint toward the chair that her interviewer CNBC journalist Julia Boorstin had been sitting in, before finding her footing.

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Will X/Twitter Charge All Users a Fee as Musk Said? CEO Linda Yaccarino Won’t Say

Todd Spangler NY Digital Editor Elon Musk earlier this month said X/Twitter is “moving to having a small monthly payment for use of the X system” — a step that is necessary, he said, to thwart the plague of bots flooding the platform. Is the company in fact going to implement such a fee? Linda Yaccarino, the CEO of the Musk-owned social network, dodged the question when it was posed to her on stage at Vox Media’s Code 2023 conference Wednesday by interviewer Julia Boorstin, CNBC senior media and tech correspondent.

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