Despite Elon Musk’s vow to file a “thermonuclear lawsuit” against Media Matters the “split second” that courts opened today, the X/Twitter owner’s legal action has yet to materialize.
Meanwhile, with a number of major advertisers on the sidelines over concerns about antisemitism on the platform, CEO Linda Yaccarino spoke out against “detractors and fabricated distractions.” The top executive, who came to the tech company six months ago after lengthy stints running ad sales at NBCUniversal and Turner Broadcasting, is looking to repair the damage from Musk’s recent endorsement of an antisemitic post on X.
Backlash to that move gained additional force thanks to a Media Matters report contending that multiple ad messages had appeared next to white supremacist and pro-Nazi content.
As a result, Apple, IBM and major media companies including Disney, Comcast, Paramount and Lionsgate have all paused advertising on X.
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