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variety.com

24.11.2023 / 22:59

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Macy’s Thanksgiving Day Parade Delivers Record Audience for NBC

Cynthia Littleton Business Editor The Macy’s Thanksgiving Day Parade packed a punch for NBC in its 99th edition. The New York holiday tradition delivered a record audience of 28.5 million viewers across airings Thursday on the network and its streaming sibling Peacock. In a good sign of the parade’s status as an American institution, more than two-thirds of that audience (22.3 million) came from the live linear telecast on NBC from 8:30 a.m.

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‘The 97th Macy’s Thanksgiving Day Parade’ Generates Record Viewership

More than 28 million people tuned into The 97th Macy’s Thanksgiving Day Parade, a best-ever viewership level for the annual event in NYC.

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Barry Manilow Sets NBC Christmas Special (EXCLUSIVE)

Joe Otterson TV Reporter Legendary singer and songwriter Barry Manilow is set to star in a Christmas special at NBC, Variety has learned exclusively. Titled “Barry Manilow’s A Very Barry Christmas,” the one-hour special will air on NBC Dec. 11 at 10 pm ET/PT and will be available to stream the next day on Peacock.

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‘Christmas At Graceland’: NBC Presents A Special Musical Holiday Celebration

NBC combines the history of Elvis Presley with the spirit of the holiday season in a brand-new live music show titled “Christmas at Graceland.”

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‘Macy’s 4th of July Fireworks’ Doubles Last Year’s Peacock Viewership (EXCLUSIVE)

Selome Hailu The fireworks in the sky on Tuesday night also made their way to Hollywood’s data desks. Viewership of “Macy’s 4th of July Fireworks” on Peacock more than doubled when compared to last year’s show, Variety has learned exclusively, though exact streaming numbers for both 2022 and 2023 are unavailable. However, as the holiday event was simulcast across both Peacock and NBC, linear numbers show an increase as well: 4.6 million viewers tuned in to NBC’s live 8 p.m. airing, marking a 3% increase from 2022. In ratings among the adults 18-48 demographic, the fireworks jumped by 15%, scoring a 0.71 on Tuesday. And for the 10 p.m. encore, total viewership was up 4% while 18-49 ratings increased 20% compared to last year. (These statistics are all based on Live + Same Day data.)

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‘Macy’s 4th of July Fireworks’ Program To Honor Tina Turner With ‘Golden Mile’ Cascade

The 47th annual “Macy’s 4th of July Fireworks” will bring music, patriotic displays, and yes, fireworks to a live broadcast set for Tuesday, July 4 (8-10 p.m. ET/PT) on NBC and streaming on Peacock.

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‘SNL’s Chloe Fineman & Sarah Sherman, Sia, Fletcher, Latto Among Talent Lineup For Miley Cyrus‘ New Year’s Eve NBC Special – Update

UPDATED, 11 AM: Miley’s New Year’s Eve Party has set its talent lineup for the upcoming NBC special. Joining Miley Cyrus and co-host Dolly Parton are singer-songwriter Fletcher, rapper Latto, Los Angeles rock band Liily, hip-hop duo Rae Sremmurd and Grammy Award nominee Sia.

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Miley Cyrus teases a new musical era on social media... two years after last album Plastic Hearts

Miley Cyrus teased the start of a new new musical era, two years after the release of her record, Plastic Hearts, which debuted at No. 1 on Billboard's Top Rock Albums.While the pop icon, 30, has yet to confirm whether she will be releasing a few new tracks or an entire album, her latest Instagram post alluded to an exciting project in the imminent future. 'NEW YEAR, NEW MILEY,' the Wrecking Ball hitmaker captioned a video of a billboard with the same phrase on it.