‘The 97th Macy’s Thanksgiving Day Parade’ Generates Record Viewership
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deadline.comMore than 28 million people tuned into The 97th Macy’s Thanksgiving Day Parade, a best-ever viewership level for the annual event in NYC.
That figure includes all platforms, which includes the NBC live viewing (8:30 a.m-12 p.m.; half-hour longer than last year’s telecast and still up on an average audience basis), the encore telecast (2-5 p.m.) and on Peacock.
The parade also earned a 7.2 rating in the 18-49 demo. Both the viewership level and the demo rating represent a 6% increase versus last year’s parade.
The live linear telecast of the parade (22.3 million viewers; 5.3 in the demo) is the highest entertainment program of the year across all of television in both categories.
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