EXCLUSIVE: There’s no doubt award shows are making at least a little bit of a comeback, and as viewership for the major ceremonies has ballooned this year, so has interest in what’s going on behind the scenes.
From red carpet coverage to backstage content, people want to know what the stars are up to now that no one is on strike and production is ramping up on high-profile projects — and it looks like they’re flocking to Live From E!
to see it all unfold. Live From E! is currently averaging 735K viewers across the Oscars, Grammys, Emmys and People’s Choice Awards, marking a 30% audience increase over these four ceremonies last year (or, in 2022 for the Emmys), according to data from NBCUniversal. “I think that we did see that as part of this first quarter post-strike…celebrities in Hollywood really wanting and having the opportunity to talk about their projects again and celebrate that.
You are definitely seeing that as a reflection on our carpet in terms of audience interest,” Jen Neal, NBCU’s executive vice president of live events and specials, told Deadline.
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