isn't just another product on the shelf; it's a cherished staple in the Black community—a trusted ally found on our nightstands and in our bathrooms, ready to rescue our lips or battle ashiness. But what truly strikes a chord now is witnessing this iconic brand reinvesting in the community that has unwaveringly supported it for generations.During this year’s SXSW, in Austin, Texas, Vaseline joined forces with Black Future House to unveil its .