variety.com
08.09.2022 / 04:05
81%
679
Bob Iger: Traditional TV, Film Biz Face ‘World of Hurt’ as Streaming Transforms Entertainment
Andrew Wallenstein President and Chief Media Analyst Bob Iger shared a pessimistic outlook on the future of movies and traditional TV in an interview Wednesday at the Code Conference in Los Angeles. The former Disney CEO was, however, particularly bullish on the growing number of streaming services embracing Madison Avenue, including Disney+, but predicted that not all of the current market entrants would survive in the long term. “Advertising will thrive in the streaming world,” Iger told moderator Kara Swisher from the stage at the Beverly Hilton. “I think what Netflix is going to do in advertising, what Disney announced, those are smart moves because it’s going to give consumers choice.”