Bob Iger Bob Chapek Kareem Daniel Netflix CEO Strategy Bob Iger Bob Chapek Kareem Daniel Netflix

Nearly 1 In 4 Disney+ Subscribers In U.S. Will Trade Down To Cheaper, Ad-Supported Tier When It Launches This Week, Kantar Research Finds

Reading now: 367
deadline.com

When Disney launches the ad-supported tier of Disney+ later this week, about one-quarter of current U.S. subscribers are expected to opt for the lower-cost version with ads, according to new research from Kantar.

The firm, which conducted an online survey of streaming subscribers in the U.S. from September 5 to 24, found that about 23% of them would opt for the cheaper Disney+.

About 46 million of the global tally of 164 million Disney+ subscribers are in the U.S. Starting Thursday, the price of Disney+ as a stand-alone will rise to $10.99 a month as the new ad-supported plan kicks in at $7.99.

Prices of Disney+ as well as Hulu and ESPN+ will all continue to be discounted via the Disney Bundle. Disney execs have said they think the new version of Disney+ will enable them to attract new subscribers who may be more sensitive to price as well as keeping existing customers in the fold.

Read more on deadline.com
The website celebsbar.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related News

DMCA